We already suffer enough from people writing every single boring and annoying detail of their lives on their Facebook status. We suffer enough from people posting pictures of what is left from their lunch on Instagram. Not to mention 200 pics of their cat or puppy, their door nobs, 500 selfies of every outfit they have. Imagine how easy it will be for these real life spammers once they have access to Google Glass.
Crap, ran out of toilet paper. Everyone needs to know.
Time for another Selfffiiieeee.
Lunch time pic.
The guys are gonna love this. She wont mind.
I understand Nike’s positioning is all for taking leap, stop being lazy bums and be “doers”. Get out there and follow your dreams. No more “I can’t” and no more excuses “Just Do It”.
The problem with such a vague statement is there are so many things in life where you should be saying “Don’t do it”. Situations you need to make an instant decision on and Nike’s famous slogan really does not help.
Maybe Nike needs to be a bit more specific on what to “Just Do It” and what to “please reconsider”.
Like all good things, KFC’s: FingerLickin’ Good” slogan had to come to an end. After 50 years of being one of the most recognizable long lasting slogans and multiple and exciting execution as a brand platform KFC opted for a more healthier positioning and started rolling out the new slogan “So good”.
Even though it has been 50 years, there are so much different platforms and routes that KFC has not yet explored under “Finger Licking Good”. Here are some territories in my mind I believe its a shame that it was not explored
The sexy and tempting direction:
The “every one loves it” regular people direction:
The we are a funny and humorous brand:
The no one can resist the addiction direction:
The lets try and be premium for the fuck of it direction: